Why your website gets no enquiries: the eight causes, in the order to check them
The eight reasons a business website in Wales brings nothing, from nobody arriving to a dead form and a profile that disagrees, with the test for each.
By Daniel Stoychev, Webso Digital · 4 September 2026 · 6 min read
A website gets no enquiries for one of eight reasons, and they can be checked in an hour in this order: nobody arrives; the wrong people arrive; it is too slow on a Welsh phone signal; the form is dead; there is no phone number to tap; there is nothing that proves you are real; it is in the wrong language for your customers; or the Google profile and the site disagree. Most sites have two or three of them, and the first two account for more than half. Here is the test for each, most of them free and none of them needing us.
| Cause | The test | What the result tells you |
|---|---|---|
| Nobody arrives | Search Console, Performance report, last three months | Under a few hundred impressions a month means Google is not showing the site |
| Wrong people arrive | The same report, Queries tab | Searches for your name only, or for things you do not sell |
| Too slow | PageSpeed Insights, mobile tab | A score under 50 loses the visitor before the page appears |
| Dead form | Send yourself a message from a phone | No email within a minute: the form has been dead for months |
| No number to tap | Open the site on a phone | If you cannot ring from the first screen, nor can they |
| No proof | Look for a real photo, a name, a review with a date | Stock photos and no names read as not real |
| Wrong language | Where are your customers, and which language does the site speak | Two in three Welsh speakers and an English-only site |
| Profile disagrees | Compare name, address, phone and services on Google and the site | Any difference costs the map pack |
1. Nobody arrives
Open Search Console, or ask whoever built the site for access; it is free and it is Google's own record of when it showed your site. If the impressions for the last three months are in the low hundreds, the site is not being shown, usually because it has no page for the searches people make: a home page that says everything and pages for nothing. The fix is pages, one per service and one per place you serve, and it takes a season to work. A site that is not indexed at all, which Search Console also shows, has a technical fault and is fixed in a day.
2. The wrong people arrive
The Queries tab shows what people searched for when they saw you. If it is only your own name, the site is working as a business card and nothing else, and the pages for the services are missing or say the wrong thing. If it is searches for something you do not sell, a page is mis-titled. Either way the fix is the same as above, plus titles that lead with the service and the place.
3. Too slow on a Welsh signal
Put the address into Google's PageSpeed Insights and read the mobile score. A site scoring under 50 takes several seconds to show anything on a decent connection and longer on the 4G that covers most of rural Wales, and the visitor is gone before the first photograph loads. The cause is nearly always a page-builder theme with a slideshow and uncompressed photos; the fix is a rebuild on a lean stack, and the tuning site on our results page went from 65 to 96 on that score.
4. The form is dead
Send yourself an enquiry from a phone, now. If nothing arrives within a minute, the form has been broken since the last plugin update or the last change of email provider, and every enquiry since then went nowhere. This is the most expensive fault a site can have and the one nobody notices, because a dead form is silent. A form should be tested weekly by a machine and send a copy to a second address.
5. No number to tap
Open the site on a phone. If the phone number is not a button on the first screen, most people who wanted to ring did not. A number in the footer, in an image, or written without a tap-to-call link is a number nobody dials.
6. Nothing that proves you are real
A customer who has found you is checking whether to trust you, and they check for a real photograph of the place and the people, a name, an address, the years, and reviews with dates they can find on Google. A site with stock photographs and no names fails that check however good the design. The fix costs nothing but an afternoon with a phone and the photo checklist.
7. The wrong language
If your customers are in Gwynedd, Ynys Môn, Ceredigion or Carmarthenshire and the site is English only, some of them are choosing the competitor whose site is in Welsh, and no analytics report will show you the ones who left. The reverse is also true: a Welsh-first site for guests from Manchester loses them at the first word. Our guide on whether you need a Welsh language website takes the decision county by county.
8. The Google profile disagrees with the site
Search your business name and open the Google Business Profile beside the site. If the name, the address, the phone number or the list of services differ, Google trusts neither, and the profile sits outside the three on the map. If the profile's website link goes to a Facebook page, the same. The fix is an hour of matching, and it moves the map within weeks, which is faster than anything else on this list.
The order to fix them: the profile and the form today, because they are free and fast; the number and the proof this week; the language decision before anything is rebuilt; the pages and the speed as the rebuild, because they are the same job.
Questions on this topic
My site is beautiful and gets nothing. Why?
Because beauty is not on the list. A beautiful site with no service pages, a slideshow and a form nobody tested has causes one, three and four. Run the eight tests; the design is rarely the problem.
I get visitors but no enquiries. Which cause is that?
Two, four, five or six: the wrong visitors, a dead form, no number, or no proof. Check the form first; it is the one that is silent.
How long after fixing these do enquiries start?
The profile and the form: within days, because the demand was already there. The pages and the speed: a season, because Google has to notice and rank them.
Do I need a new site to fix these?
Not for the profile, the form, the number or the proof. For the pages and the speed, usually yes, and the redesign page explains when a fix in place is enough.